in "shockproof" viewers who have choices such as Internet pornography, R-rated movies, Cable TV. It becomes difficult to excite viewers who have "seen it all". Only nearly half of viewers report being shocked by anything they’ve seen on the networks. The groundbreaking shows, which take language and sex the furthest, have usually been the award-winning and Emmy nominee shows. (Levin) Writers competing for high ratings know they need to be aggressively shocking to get attention. Network shows are obviously being aimed at winning back their audiences from more uncensored viewing. First, a close look at specific strategies used to attract young viewers shows that writers try to stick close to what kids are saying in homes all over America. There is said to be an expansion of talk about sex, especially among teenagers. A few of this season’s new series are: "Manchester Prep" where teens talk of seducing a school administrator and talk about another girl being a virgin. In WB’s "Popular", two high school sophomores roll around together half-dressed. In CBS’s "Now and Again", a revived man examining his new body admires his "package" with wide eyes. In Fox’s "Action", a bleeped out comedy routine includes Smith 8 jokes about sex, drugs, and oversized genitalia sported by a closeted gay who parades around nude. (Lowry). The violence and vulgarity seen in professional wrestling has certainly escalated in the past 15 years. Some people believe it has gone over the edge lately. Some big name advertisers are yanking ads because they don’t want to be associated with violent, foul-mouthed warriors and lewd story lines. The largest sponsor to do this was Coca-Cola Co., who yanked its ads last month. Their spokesman said "We felt the WWF had crossed the line in terms of content and langua...
