ader, passed away at the age of eighty. The company was different from that point on. (RCA Online 10)Between 1977 and 1987 RCA hit many milestones. In 1977 they came out with both ColorTrak TV’s and the first four-hour home video recorder. In 1979 RCA reached the twenty-fifth year of color television and the company also produced its 100 millionth TV picture tube. Stereo TV came out in the middle of the 1980’s and a little later the entire RCA Corporation was sold in 1986 to competitor and founder, General Electric. GE then sold RCA and GE electronics to Thomson Consumer Electronics the next year.(RCA Online 10)Nipper and Chipper have not always been RCA’s mascots, in fact, Chipper was only added into the RCA family about a decade ago in 1991. It all began in the late 1800’s with a basically unknown artist, Francis Barraud, who saw his dog, Nipper, sitting in front of his owners talking machine. That inspired Barraud to paint the image on canvas. The painting, called “His Master’s Voice” because it looked as if Nipper was awaiting his owner’s command from the machine, became the trademark of RCA when they purchased the Victor Company. The cute Fox Terrier with the phonograph was the mascot for the Victor Company for twenty-eight years before RCA bought both the Company and the pup-trademark in 1929. Nipper has been used in advertising campaigns ever since then, and is now accompanied by his new friend Chipper, a Jack Russell terrier. (RCA Online 13)...
