e public. MTV is a vehicle for promotingtrends and new styles. MTV helped build the booming multi-million dollar entertainmentand music industry we have today. MTV uses commercial logic. This being the idea thateverything is dedicated to the idea of selling something. The teen’s power has risenthroughout the years since certain products and music go by what they, the consumer,wants. MTV is like a 24 hour infomercial. Sometimes it’s an advertisement paid for by acompany to sell a project. Sometimes its a music video, which in other terms is aninformercial to sell a record label. Sometimes it’s a set filled with trendy clothes to sell alook that includes production of that set. MTV is the ultimate gatekeeper of the Americanindustry because so many people watch it and if an artist is on there the chances of successincrease greatly.With MTV’s power to influence American and worldwide youth, it has been ableto bring across certain messages about serious issues such as racism and drugs throughmusic and television. MTV has so much power since it consists of television and music,two very important aspects of communication. Music was given more importance andvalue since now it was not just for mere entertainment but rather to bring about change inthe world. Today even religion is brought into music. Music is changing and connectingwith a whole new audience, increasing sales and changing the way people perceive music.MTV has hosted and aired many Benefit concerts and fund-raiser to raise money forcauses such as s hunger and worldwide poverty. It in many ways brought the people ofthe world closer together in its pursuit to create a better world.MTV has given American youth a club where they can always belong. They weregiven a channel of their very own where anyone could be a member and a door wasopened which allowed adolescents to interact with their ro-model on a more personalbasis. MTV keeps American youth updated with ...
