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MTV And its affect on American history

25, 1981. A channel solely dedicated to music was in need,since the music industry was constantly expanding. MTV was a learning experience thatgradually and completely changed the future of Rock n’ Roll. In the early 80s, Pat Benetar was one of the first artists to benefit from the newrock channel. “The heat of the night” became an immediate hit and spawned three USchart singles. She won a Grammy for Best Female Rock Vocal. MTV made her arecognizable personality along with other bands such as John Mellencamp, who took theappearance of a young James Dean, and was one of America’s most successfulmainstream rock singers of the past two decades. Image began to be of great importancein the music industry since performers would, especially now, constantly be in the publiceye. David Bowie, with his flamboyant style, was one of the great enigmas of popularmusic. In 1983, Michael Jackson’s “Billie Jean” was the first music video to air on MTVby a black artist, marking a turning point for African Americans and their fight for equalityand respect. His “Thriller” album generated an astonishing seven top ten singles, on itsway to becoming the biggest selling album of all time with thirty seven million units soldworldwide. Madonna also made her debut in 1983, setting the road for her sexy new style.MTV helped shape them into major icons of the 20th century. On Tuesday Sep.14, 1984,MTV launched its first Video Awards show at New York’s famous Radio City MusicHall. It was hosted by Dan Akroyd and Better Midler. Herbie Hancock dominated theawards with his “ Rock it” video, winning in five different categories. Performing livewere stars such as Madonna, Tina Turner, Rod Stewart and ZZ Top. In the years of 1984-1985, MTV started to find its place in the music andentertainment industry, and began to capitalize on its unique position. MTV broughtartists and bands into the mainstream...

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