Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by the popular musician, not the jeans themselves. Similar to a Candies Fragrances ad that has Dennis Rodman and Carmen Electra posing together. These ads are using popular icons and the celebrity’s controversial lives to draw young audiences so that the ad will stick out in teenager’s minds.In the two page Tommy Jean advertisement, the ad is divided into four sections. The third section, starting from the left, has a guitar with the American flag on it and the words “Tommy Hilfiger” in two of the stripes. The first two and the final sections are pictures of Britney Spears singing in a recording studio. She’s wearing headphones, white Tommy top and blue Tommy jeans, in each of the three pictures. The words “Tommy Jeans” are shown across the middle of the pages and in the bottom right hand corner of the ad. Underneath the one of those is the statement “presents Britney Spears “baby one more time” tour.”Another ad is the Candie’s advertisement, which displays both Carmen Electra and Dennis Rodman together as a pair. Rodman is dressed in just a pair of boxers, standing with his hands raised. Carmen, on the other hand, is fully clothed with jeans and...
