many practices for his Los Angeles Lakers, which is unheard of in professional sports. Sport commentators questioned whether or not he should be allowed to play, while the team ultimately decided that he should not. Rodman has been seen blatantly knocking down cameramen and has been suspended for making physical contact with referees. Not only does his violent behavior and his lack of sportsmanship cause topic for criticism, but his appearance has also raised some eyebrows. Rodman can be is easily distinguished trotting down the court with his green hair and pink fingernails. Or even out in public sporting numerous piercing and women’s clothing. His off the wall appearance combined with his rough game play has made him more noticeable than other basketball stars. Off the court, Rodman continues to be in the public eye by making headlines in many papers. Within the last year he has been to court for numerous incidents of disorderly conduct, ranging from bar fights, to public intoxication, to sexual assault. Adding to his publicity is his references to sex, which he announces publicly without any care of the repercussions. Walk on the Wild Side, which is the second book written by Rodman, mentions him having sex with a transsexual and Rodman stating “I like to fantasize about masturbating while sitting on the bench during big games.” (p. 125) Coinciding with this fixation on making his sex life public, is his affairs with Madonna and Carmen Electra, both of which have also been the topic of controversial issues. Rodman and Electra were married for six months starting little less than a year ago. Some columnists have stated that the couple’s entire marriage is a hoax to draw publicity for the two.These advertisements use these controversial figures because they are popular in our culture. Britney Spears will obviously attract teenage fans of her music, but will also attract people who have read about h...
