e album could be published in a book with all the chords and guitar tabs for aspiring musicians to purchase. After the music is printed it is then distributed.The promotion division is often the largest of all the divisions in a full-line publishing company. The success of a work is held in the hand of the promotion of the artist and their music. Even artists that do not have outstanding talent or abilities, but have excellent promotion will have more fame than the talented unadvertised artist. The people incharge of these artists success are the producers, managers, and musical directors for not only the records they produce but also the performances they give. Producers in the recording studio deal with the quality of the music and how it sounds the its audience. The musical director may also be present to make decisions about the arranging of music during the recording project. The artist’s manager is responsible for the personal well being of the artist. The other departments involved in promotion are responsible for print ads, store displays for the album, direct mail to retailers and fans, and any other special events.After all the acquisions, administration, print production, and promotion divisions have performed their responsibilities, the distribution division takes control and begins to put this intellectual, funded, copyrighted, recorded, printed, promoted music into the hands of consumers. The distribution and sales division distributes the CD’s, tapes, sheet music, T-shirts, and other merchandise to wholesalers and retailers of the products. These vendors buy in large quantities at wholesale prices. Another distributor of sheet music known as a rack jobber deals with small quantities of music usually less that one hundred at a time. Other distribution may be done through direct mail, catalog and online sales. The final division of the full-line publisher is the subpublishers and licenses. Most pub...
