d a level of popularity that even outshone their pre-eminence in Britain. By April, they held the first five places in the Billboard Hot 100, while in Canada they boasted nine records in the Top 10. Although the Beatles' chart statistics were fascinating in themselves, they barely reflected the group's importance. They had established Liverpool as the pop music capital of the world and the beat boom soon spread from the UK across to the USA. In common with Bob Dylan, the Beatles had taught the world that pop music could be intelligent and was worthy of serious consideration beyond the screaming hordes of teendom. Beatles badges, dolls, chewing gum and even cans of Beatle breath showed the huge rewards that could be earned with the sale of merchandising goods. Perhaps most importantly of all, however, they broke the Tin Pan Alley monopoly of songwriting by steadfastly composing their own material. From the moment they rejected Mitch Murray's 'How Do You Do It?' in favour of their own 'Please Please Me', Lennon and McCartney set in motion revolutionary changes in the music publishing industry. They even had sufficient surplus material to provide hits for fellow artists such as Billy J. Kramer, Cilla Black, the Fourmost and Peter And Gordon. As well as providing the Rolling Stones with their second single, 'I Wanna Be Your Man', the Beatles encouraged the Stones to start writing their own songs in order to earn themselves composers' royalties. By 1965, Lennon and McCartney's writing had matured to a startling degree and their albums were relying less on outside material. Previously, they had recorded compositions by Chuck Berry, Buddy Holly , Carl Perkins, Bacharach And David, Leiber And Stoller and Goffin And King, but with each successive release the group were leaving behind their earlier influences and moving towards uncharted pop territory. They carried their audience with them, and even while following traditional pop routes they alw...
