kely for the user in the near future. (E.g. An unmarried user in the age group 20-30 is likely to be married in the near future, a married user without kids might be planning to have a child, a person in his mid 30’s with young children might be thinking of acquiring a house or financing his children’s education). Articles focusing on the insurance need arising out of such impending life events should be provided to the user. The Discussion board service should available to the user, where the user can post queries interact with other policyholders. Other resources should also be available to the user, but the above-mentioned links should be displayed more prominently or with a brief summary of their contents. All the above links should be presented by the ‘information manager’- which could be an animated figure.The information manager should be able to pop relevant questions from time to time, in order to acquire more information about the user’s profile. E.g.: if a single user has often been using a link related to marriage, the information manager should pop a question asking whether the user has is planning to get married. Any answer in the affirmative should result in a change in the user’s profile. In other words, a choice by the user that is contrary to the user’s profile, and is observed repeatedly should also result in a question being popped.7.4 Providing a QuoteQuotes could be provided in the following ways:Online quotesThrough Email, after an on line registration for a quoteThrough the agent What method to use for the quoting process is a decision that depends on the overall strategy of the insurer. However, this document assumes that the quote is delivered online. Much of the information required for producing a quote has already been acquired during the registration process. Some more information regarding health status, smoking habits, driving record, military service rec...
