wser. Translation can be performed manually or with automated tools. This XML file is then read by the browser and compared to the privacy preference that have been set by the user. A sample P3P transaction might look something like the following - The surfer configures his P3P enabled web browser to say that he does not want to disclose his home address unless he is purchasing a product that will be delivered to his home. When the surfer then connects to a popular news site that requires the disclosure of his home address before he can view content on the web site, the P3P-enabled browser will block access to the site. If other popular news services also require home addresses, the P3P-enabled browser will prevent Joe from receiving news over the Internet. Or he will have to give up his choice to keep his home address private.It must be understood that P3P on its own does not protect privacy. It does, however, help create a framework for informed choice on the part of consumers. Any efficacy that P3P has is dependent upon the substantive privacy rules established through other processes -- be they a result of regulatory, self-Regulatory or public pressure. 15APPENDIX 3: AN INVESTIGATION INTO THE CONSUMER PREFERENCES FOR INSURANCE PRODUCTS 15.1 ObjectiveslTo find out what are the factors that effect the consumer’s preferences for insurance productslTo find out how these attributes effect the consumer’s preferences15.2 MethodologyInterviewing insurance agents and development officers. The interviewees were two life insurance agents, two life insurance development officers and one general insurance development officer.15.3 The Questions AskedWhat are the types of products that your company is selling?What are the major attributes of each of these product categories?How do these attributes affect the insurance preferences of consumers?What are the various factors that affect the preferences of various buyers?Ple...
