Both owner and diners benefit.A physician does not provide quality treatment for altruistic reasons. He provides it because he is financially and emotionally rewarded for being competent and caring. Otherwise, he quite appropriately loses his patients. Both patient and doctor benef it from selfishness.In a rational society, selfishness is encouraged. A rational society is one where individuals are left free to pursue their self-interest. In the process, everyone benefits.Rational selfishness means acting in your self-interest—and accepting responsibility for determining what truly serves your long-term interest. It is a nice alternative to a life filled with duty, drudgery and disillusionment.We live in a world which does not even recognize the option of rational selfishness. We are taught, from childhood, that we must be either self-sacrificing or thoughtlessly "selfish."I maintain that this is a false alternative. Rational selfishness, if practiced consistently, is the means of living both a moral and psychologically healthy life. If you choose to recognize this alternative, such a life can be yours....
