Does the mass media cause undesireable social consequences with specific reference to It started by way of messengers and scribes, evolved through the presentation of newspapers and radio, brought us together with television, and now serves us world-wide via the ever-popular Internet. It is the mass media, and even from theearliest days of its existence, it has contributed greatly in ways that both enlightenand enrich society, and ways that deteriorate and perplex it. It is not a surprise tolearn, then, that the mass media is the most powerful source of information wehave, and nothing else in todays world influences public perception quite asheavily. Unfortunately, however, most of what is broadcast or transmitted in the newstoday is with reference to the chaotic condition of our planet, or something elsethat society as a whole sees as detrimental or damaging. But the news on televisionis not the only type of media taking the criticism of society. Other forms of massmedia, specifically movies and television programs containing pornography andviolence have been heavily criticized. The underlining concept to be debated hereis that society is negatively influenced, specifically, by these images of pornographyand the result is increased violence against women. This assumption, and it isindeed only an assumption, is completely fallacious, however, as no concrete andcompletely conclusive evidence has ever been formulated in support of the theory.The key premise here is that the mass media does not cause undesirable socialbehaviour and in actuality, the media people should not be dubbed as the badguys. They simply use their power in the most constructive ways possible in orderto promote their ratings and popularity. One way to do that is to concentrate onwhat sells: sex, violence and disaster.Having said this, why is it then, that many in society still believe otherwise; why dothey continue to believe that pornography is evil and is a major ...
