consumer services. There is not an endless supply of materials and natural resources, so this type of industrial strategy only brings us closer to the day when they are exhausted. Hawken goes on to say that, About 94 percent of the materials extracted for use in manufacturing durable products become waste before the product is even manufactured. In order to keep the profits rolling in, businesses and individuals have been using more and more natural resources. These resources, such as coal and oil, are not infinite and eventually the supply of them will be gone. Inefficient methods of using the earths resources and energy have become prevalent in economies driven by capitalism. As Hawken emphasizes, Cars are barely one percent efficient in the sense that, for every one hundred gallons of gasoline, only one gallon actually moves the car. The emphasis on profit has led corporations and people to use these inefficient methods and their continuance will only hurt the environment further.Capitalism as a system has the ability to overcome its own shortcomings. The immense amount of energy consumption can be controlled and limited. There are ways to prevent this abuse from getting out of hand. As Hawken notes, State-of-the-shelf technologies combined with intelligent mechanical building design, could reduce energy consumption in American buildings by 90 percent. Whether this will be the case is up to corporations and businesses to decide. They can act now and work to preserve what is already here, or they can continue to waste resources. A continuance of wasting resources will lead to a bleak future. A future that will see urgency to adapt to a new lifestyle brought on by the exhaustion of natural resources. This can be avoided if people buy in to the fact that action must be taken now in order to preserve a bright future. The so called resource revolution needs to arise in all areas of business and support from mighty corporat...
