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News coverage of political campaigns and its negative affects

tion may be better influenced to vote if news groups would take a neutral position supporting only the facts and produce a non-bias broadcast. In addition to partisanship, the idea of media being bought by candidates or parties to influence the public can also diminish voter turnout. For example, a wealthy candidate can purchase large amounts of airtime trying to earn more of the public's votes or simply a news affiliate that favors a candidate or party would donate more airtime to that candidate or party. The public's view of news media coverage is one that is best described as bias which results in low participation from the would be voting public (Pages 41-50).In closing, news media coverage of political events does in fact reduce voter turnout because the media acts as a playing field for candidates and their parties to childishly attack one another. The fact that predictions from exit polls broadcasted by the media discourage voting because the public already knows who is going to win so the general public feels that their participation doesn't make a difference or isn't necessary. All of the corruptness of news media coverage ultimately leads to a poor public perception of media and government resulting in an even less voter turnout.If only news media were totally factual and neutral in their coverage of election events the voting population may begin to rise again promoting a true non-bias exercise of democracy...

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