hey are responsible for “accentuating the positive and eliminating the negative”. (Spin doctors) Which means they are trying to take anything that was good in the debate for the campaign and basically feed it to the media. They keep doing this until they believe that the point, which is good, has been gotten across to the media and the media now better understands what was actually being said. Instead of themselves putting their own opinion of what happen down they put down what the spin doctors are telling them. When eliminating the negative the spin doctors are trying to convince the media that what was actually said came out to be a miss understanding and after that they continue pounding the positive points. The place that the spin doctors work can sometimes be on the platform after the debate but is usually held in a large room. This room is complete chaos, after the debate media member’s rush to this place to be the first to interview the spin doctors. The spin doctors consider this place “Spin Alley”, and say it is a frantic dance between reporters and spin doctors as individual members of the press search for the unique angle, which no one else has covered. (Spin doctors) A bystander view said “ Spin alley is nuts! But I guess somehow this chaos helps inform the voters of what really happened in the debate.” (Marano 1996) Though the spinners are from the same party as their presidential candidate, they are never there to push for the party only the candidate. In the presidential debate of 1996 the debate went really well for Independent candidate Ross Perot, however the post debate action in spin alley really hurt him. For everyone one of Perot’s spinners the Democrats and Republicans had three to four spinners. This made it hard for the Perot’s spinners to convince the media of his excellent job and points in the debate. Sponsors The Commission on Presidential Debates (CPD)...
