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Public Opinion and Polling

cratic. The latest survey finds 58% of allDemocrats and Independents who lean Democratic sayingthey would like to see Gore become the nominee -- downfrom 65% in July. But the vice president's support hastumbled more among Independent Democrats who nowdivide their loyalties about equally between Bradley andGore. In July, they favored Gore to Bradley -- 61% to 33%. As well as helping Bradley, Gore'sdeclining support has created uncertainty among Democratic voters. The percent of Democrats whosay they won't vote for either or are undecided has nearly doubled since July -- 6% then to 10% now.Gore's personal image remains largely unchanged, as he is not penetrating the public's consciousness.Remarkably, less than half (46%) of the public and only 50% of Democrats can even come up withGore's name when asked to name Democrats running for their party's nomination. As to image, thesame number of Americans describe Gore in positive terms as did in April (20% vs. 19%). Stillnearly as many use words which, while not necessarily negative, poke fun at the vice president, suchas "boring," "stiff" or "dull." Big Bush Lead Bush's lead over Gore in the presidential horse raceremains firm, just as Gore's support from within his ownparty has begun to show signs of weakening. Bush nowleads Gore among registered voters in a hypotheticalmatchup by 54% to 39%. At this early stage, Bush's big lead over Gore does notappear vulnerable to a third party challenge from PatBuchanan. However, in a closer race a Reform Party bidby the conservative commentator might mean trouble forBush. Currently, Bush runs nearly as strong in ahypothetical three-way matchup as he does in thetwo-way contest with Gore. When choosing among Bush,Gore, and Pat Buchanan as a Reform Party candidate,fully 49% of registered voters prefer Bush; 35% would vote for Gore and 10% opt for Buchanan.However, more Bush supporters than Gore voters migrate to Buchanan. Of those registered voterswho choos...

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