commercial ads are to catch the eye of inner city black youth. I remember when I wanted that new Michael Jordan shoe, but my mother could not afford it. Now the commercials are geared for the black youths but the unemployment rate of blacks is two times higher than white’s, working the same job. Lusane has quotes from Rifkin notes, Sidney Wilhems, and Holly Sklar that powerfully show the effect on black Americans in globalization. “The story of automation’s effect on African Americans is one of the least known yet most salient episodes in the social history of the twentieth century.” The Rifkin notes “Wilhems predicted that African Americans were being made obsolete as workers by new technologies.” “While some workers have jobs with no future, others have futures with no jobs.” Holly Sklar Automation has played a major role in the decline of industrial jobs for blacks. Rifkin calls automation a salient episode; it seems that automation is like a disease or even a plague for some black workers. Wilhelm also uses words like uselessness, and displaced Negro, to describe what is happening to the African American worker, no future is said by Sklar. These are strong words being used here to describe the effect on the majority of a minority. Now Company’s can us machines to do job in factories and all other industrial work that was done by blacks. So if they have no jobs and they are becoming useless and displaced than where and what are the blacks to do, where is their future? Lusane writes about a study done in Ontario over an eight-year period of time that showed that the black imprisonment grew 204 percent, and the white was 23 percent. Plus the whites that committed the same drug crimes were released at twice the rate of blacks. For the middle and lower class blacks is this the new placement and their future, jail? Since the 1970’s the manufacturing employment in the U.S. has los...
