ttee. The survey results found many accusations were made about the media. They were more interested in sensationalism than issue, they were political insider's who can't report fairly, they didn't understand the real issues facing the country, they underestimate the public's taste, and they conspire to disgrace politicians. On the other hand the survey also accused the politicians of wrongful doings. It was stated that they waste taxpayers money on perks, listen to consultants and not the public, listen to the public only when running for office, gain support by promising jobs, and become corrupt. In this situation both have been affected. The media frames many issues, which are the central organizing idea for making sense of relevant events, and suggesting what is at issue. News and information has no basic value unless implanted in a meaningful context, which organizes and provides it with logic. It shapes the way the public understands the cause and the solutions to political problems. (London) The Media also sets the agenda. Many believe that this is against the democratic process. They determine what people believe to be important issues. When the media focuses on a problem, the public's opinions on that problem then become altered and this is also true for the president. The president reacts by responding to changes in attention to the media. The media has a strong influence on the policy agenda of public officials. The public's familiarity with political matters is closely related to the amount and extent of their attention to certain issues received in the mass media. (Edwards 1999, p.328) From this one can say that the media does in fact have the winning hand. "They may not be successful us what to think, but they are successful in telling us what to think about." (London) Television coverage can affect many attitudes of the public on the importance of certain issues so it should be quite important to public officials to put t...
