a means of going public. In going public president's appearance tends to be a very important factor. During the Kennedy v. Nixon election campaign, Kennedy's appearance on the television contributed to his winning the election. During televised debates Kennedy would always look professional, clean cut and would stand out from the background. Nixon on the other hand appeared indifferent and would sort of blend with the background, therefore loosing some of the attention. Ronald Reagan was the president who perhaps was the best at going public. As already mentioned, when going public, president must seem to have authority, must be presentable and must use all media available in order to further the impact and to reach out to as many people as possible. Ronald Reagan was a pro at this. Former actor seemed to know all secrets of the trade. First of all, Reagan had an outstanding PR staff. People in his administration knew what were the most important issues, what is the most important speech to write, what exactly to say in the speech. Reagan himself was great at saying what needed to be said. During his speeches public seemed not to loose interest, mainly because when Reagan walked in he would know exactly here to position himself to be most visible to everybody and to be able to maintain eye contact with entire audience. He would have perfect facial expressions to accompany his speech or any part of it, and most important he made the public believe that his way was definitely the bast way to go. All of these factors contributed to increased public approval ratings for the president. Higher approval ratings in turn lead to more leverage in dealing with different issues which, ultimately is the goal to effective political leadership.In conclusion, to become an effective leader, president must be able to persuade Congress, interest groups, the military and various other institutions, and he must be able to communicate with th...
