to school, and accessing internet pornography sites? With it's vast geographical span, the Internet has the most numerous amounts of possibilities for media purposes, due to it's ability to reach anyone that has access to a modem. Problems such as pornography and hackers generate a fear in a lot of people and scare them from using one of the greatest information resources of our world. We've all seen and heard how sex is used in today's media. With all of these problems and outcries being raised about it, some may ask why is sex being used in advertising at all? Well sex is a part of life, everyone's life. It is a common ground to all people. Everyone will experience it or will be or have been affected by it. Producers, advertisers, writers and musicians must believe that if they include it in what they're trying to sell to the public, people will somehow relate to it, and be drawn in by it. A lot of times, writers and critics are quick to condemn, and often over-analyze issues that may not be as horrid as they make them out to be. Sex in advertising can be a useful and educational tool, when employed properly, but if people in the media offend just as much of society as they win over, by producing worthless, excessive overloads of eye candy, then the use of sex as an advertising device is pointless. BibliographyCasta, Janeen Arnold. “Gender Issues and Consumer Behavior.” New York. Thousand Oaks. 1994Davis, Simone Weil. “Living up to the Ads: Gender Fictions of the 1920s.” Conn. Durham Dike Press. 2000Dines, Gail and Jean M. Humez. “Gender, Race, and Class in Media: a Text Reader.” California. Thousand Oaks. 1995 Goffman, Erving. Gender Advertisements. Boston: University Press. 1974Holtzman, Linda. “Media Messages: What Film, Television, and Popular Music Teach us about Race, Sex, and Gender Roles.” New York. Sharp. 2000Impoco, Jim. (1996 April). Tv'...
