ll Street Journal, and the Washington Post accepted a deal from a airline publicist: They got exclusive details about the big story, so longs as reporters promised to make no other calls for comments: the airlines didnt want any balanced story. And the three Newspapers accepted. (http://proquest.umi.com)" The reporters agreed to only show one side of the story, disregarding that fact that they were not giving the public the "whole story". The fuel for the newspapers was to get the story first. To have exclusive story that very few newspapers had. The airlines company, by telling the same story to just three newspapers, established a certain sense of truthfulness. People would be less likely to show doubt.In the control over the media there are four levels of control: the owners, advertisers, editors, and reporters. The owners, who Parenti says, "rank in the rich and nearly all of them are politico-economic conservatives (33)." Rupert Murdoch was once asked: "Youre considered to be politically conservative. To what extent do you influence the editorial posture of your newspaper?" He responded: " Considerably. The buck stops on my desk. My editors have input, but I make the finial decisions (Parenti 33)." Murdoch has all the power to decide what goes into his newspapers, but of most importance how the reporters should write their article. This might look like them are just doing their jobs and looking out the newspapers interests, but really it is only giving society one side of the story. The owners must look out for someone else other than themselves, the advertisers that spend millions to billions dollars a year. The business of the media is very much controlled by the concept money. Parenti states, "The notion that the media are manipulated by big interests is dismissed by some as a "conspiracy theory." Because they pay the bills, advertisers regard their influence over the media content as something of a "right" (35)...
