. This,if you will remember, is like Jack, who was a macho guy, and wasencouraged to discard all feminine traits. Jung said that sincethis image is unconscious, it is always unconsciously projectedupon the person of the beloved, (i.e. girlfriend) and is one ofthe chief reasons for passionate attraction or aversion. So, forexample, if I always thought that women were nagging, then Iwould project that notion onto my wife, and think that she isnagging, although she is perfectly customary. If he experiencesa "passionate attraction," then the woman undoubtedly has thesame traits as his anima-image of woman. Western civilizationseems to place a high value on conformity and to disparagefemininity in men and masculinity in women. The disparagementbeings in childhood when "sissies" and "tomboys" are ridiculed.Peter was expected to be kind and gentle, which would bring derision. Boys are simply expected to conform to a culturallyspecified masculine role and girls to a feminine role. Thus, thepersona takes precedence over and stifles the anima or animus. The Shadow - This is another archetype that represents one's own gender andthat influences a person's relationships with his own sex. Theshadow contains more of man's basic animal nature than any otherarchetype does. Because of its extremely deep roots inevolutionary history, it is probably the most powerful andpotentially the most dangerous of all the archetypes. It is thesource of all that is best and worst in man, especially in hisrelations with others of the same sex. In order for a person tobecome an integral member of the community, it is necessary totame his animal spirits contained in the shadow. This taming isaccomplished by suppressing manifestations of the shadow and bydeveloping a strong persona which counteracts the power of theshadow. For example, if a person suppresses the animal side ofhis nature, he may become civilized, but he does so at theexpense of decreasing the motive power ...
