te it by calling attention to the apparatus of film and distancing the audience from the story. These films choose to convey their message in other ways and creating distance helps them do this. An example of an effective art film which uses this technique is Ingmar Bergman’s, Persona. As film evolves and multimedia and entertainment move into areas of virtual reality, video games and internet the principles of imagery and it’s symbolism combined with the manipulation of the conscious and unconscious state, whether intentional or not, will remain the most effective, important and mysterious communication tool society posesses....