Data Bases • Custom Term Papers • Free Term Papers • Free Research Papers • Free Essays • Free Book Reports • Plagiarism? Links • Top 100 Term Paper Sites • Top 25 Essay Sites • Top 50 Essay Sites • Search 97,000 Papers @ DirectEssays.com • Search 101,000 Papers @ ExampleEssays.com • Search 90,000 Papers @ MegaEssays.com Free Essays • Term Paper Sites • Chuck III's Free Essays • Free College Essays • TermPaperSites.com • Free Essays • My Term Papers • Essay World • Planet Papers	Search Lots of Essays Back to Subjects - Psychology HDS effect HDS effect A mass communications major once told me that an individual is subjected to more than forty thousand advertisements during a single day. From radio to television a person’s senses are bombarded by images, sounds, and even the smells of ever conceivable form of media. Newspaper pictorials use print to deliver visual messages. Companies erect walls of advertising billboards along our highways that utilize large graphics and bright colors to draw the attention of sight. The radio attacks the sense of hearing with commercial advertising twice as loud as the station’s booming rock music. The pages of men’s magazines are doused in the smell of a single cologne ad that lurks within the pages waiting to be unhinged. At grocery stores and markets tasting tables are set up to create interactive advertising for an individual’s pallet. No matter what form of media is used to communicate ideas to the population there will always be a stimulation of one or more of the human senses. The most effective media combines several senses of an individual to arouse an emotional reaction. I call this the “hot dog stand effect”. Consider a hot dog vender who has set up his cart on a corner of down town New York City. The vender’s ultimate goal is to sell as many ho dogs during the lunch hour as he possible can. To maximize his hot dog distribution he must entice the hungry stomachs of corporate New York who to busy for a decnet meal. This enticement can be achieved with a careful combination of sensory stimulants. Lets begin with a hungry individual on her lunch break. The vender’s assault on the lady’s senses starts with hearing. As the victim, I mean hungry individual, navigates the street through the throng of fellow lunch fiends her ears tune into a voice above the urban noise. Straight down the aural canal and into the cochlea of the ear the sound taps into the brain and translates “Hot dogs, get your hot dogs”! the vocal advertisement is augmented by the natural hunger of the individuals stomach to create a more stimulating effect. The vendor throws another hot dog onto the open grill. The smell of the cooking hot dog grows more dense around the cart. Slowly the smell curls away weaving through and wafting like a sinful temptress around the heads of the hungry lunch population. The devious airborne flavor arrives at the hungry individual brushing under her nose before being inhaled rapidly. Her body clicks into second gear and her stomach rumbles with the jolt. The combination of hearing and smelling are to much for the lady. She steps up her pace, moving through the crowded streets with a greater avarice than before. Above the crowd steam rolls into the air like an Indian smoke signal for food. As she approaches the corner of two streets the crowd pars around her revealing an aluminum cart with an umbrella being tended to by an aproned hot dog vender. At this moment a beam of light beats all odds by penetrating the smog enhanced clouds and radiates a brilliant natural aura around the vending cart. Sweet melodies come from an unseen chorus as the hungry individual steps closer to the hot dog stand. The hungry ladies vision is over powered. Everything surrounding the cart blurs and desaturates. The large block lettering of “Hot Dogs” pops out from a red and yellow back ground so saturated it almost bleeds on to the aluminum carapace of the vending cart. Clusters of big city lunch culturalist are scattered around the cart eating their unique combination of toppings heaped onto a swollen hot dog. The sight of the fellow food fiends indulging in their hot dogs servers as a testament to the satisfaction the lady will receive from purchasing a freshly grilled wiener. The neurons of her brain fire with vision induced images of a utopian society where no stomach goes without a hot dog and relish. Third gear. Her stomach rumbles again and she approaches the cart. The hungry individual dips deep into her waist coat pocket fishing for a savor to her craving. She caresses a bundle of folded bills before extracting a few dollars from the pocket. The lady proceeds to order a hot dog with everything, so excited she can hardly repeat her order coherently enough for the vender to understand. Her finger tips pinch the fabric of the cash bundle as she massages the surface imagining the texture of the warm hot dog bun. The trade: the vendor produces one hot dog with the deadliest combination of heartburn causing ingredients imaginable as the fibers of money are pulled from the lady’s fingers. Like a child with a unique toy the lady turns from the cart and gently cradles the bun in her hands. She runs her thumb across the slick browned outside of the bun and then in to the fluffy porous interior. A droplet of mustard graces the tip of her thumb. The feel of the cool topping stimulates the neural receptors in her finger as the droplet slides down the curvatures of her thumb. A dance of excitement fires between synapse giving the mouth a false pretense and a tease of the taste to come. Overwhelmed by her senses the lady can no longer take the sensations aroused by the hot dog. Her mouth and meal meet in a beautiful union. The sounds of the vendor advertising, the smell undulating from the cart, the sight of the food fiends, the feel of the bun, and the taste of the glorious concoction known as a hot dog all unifies into a single sensual drug that taps straight into the lady’s vein and pulsed through her body with every beat of her heart. At that moment she becomes a food fiend, a drone of the hot dog vending market. Slaved by her own stimulated senses, she assimilates with a lunch time culture cluster. III. Visual and Audible Media Elements The “hot dog stand effect” helps demonstrate how all our senses operate in unity to coordinate with the events we interact with on an average day. In the example of the lady the vendor used a full spectrum of functions to help entice ever sense of the ladies body. In most real world situations an individual only receives stimulation to a few or even a single sense. Out of the five senses of the human body sight and hearing are the two senses most utilized in delivering media to the population. Hearing is every individuals first connection to our environment. A child still in his mother’s womb can not see, touch, taste, or even smell the outside world from his soft maternal surrounding, but he can hear the voice of his mother and every other sound that comes from the external environment. From an early age the human species is subjected to sounds emitted from toys, radio, television, and a giant slue of other random devices. Music plays a vital role in creating and stimulating the emotions within an individual by generating thought patterns that might closely resemble the style of the sounds. I have found music to be an excellent aid when reading and developing creative writing papers. I use the music to filter out the environmental noises and to energize my creative thinking patterns. Sound effects used in television augment a companies visual message by triggering recognizable mental relations between our mind and environment. Innate survival instincts help our minds create this correlation with the world. Hearing, although an integral part of communication, can not adequately tap into the conscious mind of the population without the aid of visual stimulation. Vision could arguably be considered the most important human sense for communication across a broad range of mediums. For most, vision allows an individual to perceive his environment in an objective manner. the sense of sight allows a brain to interpret the languages we write to communicate and understand the pictures we create that speak to more than a single culture, but to our species. From paper to digital media images are used to express creative emotions and deliver messages through visual stimulation The Campbell soup corporation’s advertising department conducted a study in the early nineteen hundreds to find the most effective color combination to wrap their canned soups in. It was no mistake they chose red and white. The department’s research found that the use of these two colors in conjunction with black text would be most effective at grabbing the attention of food shoppers. In the entertainment industry visual elements play a vital role to deliver a sensation that will draw an audience in and grip them by the very base of their cortex. Smart graphical design choices have to be made concerning color schemes, graphical layout, and shape to create the greatest impact on the mental looking glass of the public. So long as vision is needed for our species to survive there will be bright posters and compelling images to tickle the surface of our minds. IV. Film: A Visual and Audible Media Being a film major I am most fascinated with the use of Cinematography and music as a combined effect used to arouse an audience’s senses. The movie going experience has become a significant part of the American culture in the last decade, perhaps more than going to a religious gathering. The implementation of digital video, the use of extraordinary sound systems, and the installment of choice seating has contributed greatly to this growing culture. All these contributing elements create a more intense film experience by stimulating the audience’s vision and hearing. On the rare occasion a decent film gets produced by hollywood I indulge in the opportunity to take part in the film experience. Let me relate one such occasion: December the nineteenth marked the release of the film Lord of the Rings by director Peter Jackson. Like a pathetic grunt of J.R.R Tolkien’s Middle earth I charged down to the theater and snuggled into the new cushy stadium style seating. Lounging in my personal movie throne I anxiously awaited the spectacle that was to follow the entourage of advertisements after advertisements that failed to fire a single synapse in my impressionable young adult mind. Then the movie began. It is important to understand good film structure on this point, so note that you never use the largest climax in the beginning of the film. Otherwise the entire movie would be a downward spiral of anticlimax. When the film lit the screen the bass of the surround speaker system rumbled my ribcage and rattled my jaw. I sat in a trance as moving picture after moving picture burnt a careful inverse image onto the back of my eyeballs’ interiors. Inconceivable amounts of fantasy legends poured across the digital landscape in waves of organic masses. By this time my brain was so numb with excessive activity that I was unaware my jaw had fallen into my lap. The sounds were so real my primal instincts triggered a release of adrenaline. The chemical rushed through my body with vengeance and then cycled back around for another roller coaster through my veins. My body leaned forward as if bringing my eyes closer would let me absorb more stimuli. By the time the first sequence was over I had traversed the entire world of Middle Earth, climbed its mountains, fought a dark lord, and settled into a peaceful community with a creatures known as hobbits. I picked up my jaw, pushed my eyes back into the sockets, and wiggled my ears. My senses were devastated by the power of the cinematography carefully combined with a explosive musical score. I thought for sure the film would be an anticlimax from here on out. I was nothing short of wrong. The stimulation was so amazing there were times when I could help but smile in an attempt to hold myself together. For me, media is all about the force behind an excellent film. Film is truly a media that demonstrates the power of mental stimulation through our helpless primitive senses. Bibliography: Word Count: 2033
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