r, they are more likely not to change their mind as I reveal the remaining heretofore unbeknownst 8x.Effects of the Communicator. A communicator who is perceived as an expert in a subject relevant to the discussion, or is esteemed in a sector that is considered authoritative or respected, or speaks with an air of confidence, or makes statements that appear defensible and thus credible, is one who will be considered charismatic, and influence people more successfully than one without a balance of the above factors (Myers, 1996). A Range of Acceptability. “People are more open to conclusions within their range of acceptability” (Myers, 1996, 284). Although this seems insignificant, it actually has immense implications for the alluring nature of the New Age, as we shall observe.Fear of Appearing Foolish. Although it sounds foolish, this is a frighteningly powerful motivator. Experiments of Latane & Darley (1968, cited by Dworetzky, 564) revealed shocking truths about human response to situations in which the fear of appearing foolish made them act or not act even more foolishly. People will actually risk their lives in the effort not to appear foolish.Behaviour Changes Attitude. While it is commonly assumed that attitude shapes behaviour, a wealth of studies continue to demonstrate that it is equally a reality of human nature that behaviour shapes attitude, so that the idea that we don’t just care for the ones we love, we love the ones for whom we care can be observed.Internalization. We are more likely to do something if we decide to do it, rather than if we are told to do it by someone who assumes authority over us. This, however, is not to be confused with reactance. Internalization is the phenomena of doing something because one believes that it is the product of their own devising. If a leader wishes his subjects to follow his direction, to command them might create the boomerang effect, reactance, that might make th...
