of a creature that is "feared and hated." As the reader conjures up images consistent with this phrase, he or she is presented with a dinosaur, a rabid dog, and Donald Trump to reinforce cognitive structures that are associated with fear and hate. The juxtaposition of the illustrations and the concepts they represent lays the foundation for the amusement of the piece. The pictures appear to be rather benign and perhaps even endearing while Dilbert is portrayed as a colossal beast.In conclusion, this comic provides a humorous interpretation of the role of the "ugly single male" in American society. It focuses on the ideal that physical attractiveness is a dominating force in social interactions. Appearance interacts with social identity theory, self-esteem, and gender roles to create norms that are apparent in everyday discourse. The use of schema violation allows Scott Adams to present a humorous depiction of otherwise unpleasant cultural mores. ReferencesFeingold. (1992). In A. Manstead & M. Hewstone (Eds.), The Blackwell encyclopedia of social psychology (pp.313). New York: McGraw-Hill.Tajfel, H. & Turner, J.C. (1986). The social identity of intergroup relations (2nd ed., pp.7-24). Chicago: Nelson-HallNisbett & Wilson. (1977). In Abraham Tesser (Ed.), Advanced social psychology (pp.115-116). New York: McGraw-Hill.Gilbert, D., Fiske, S. & Lindzey, G. (1998). The handbook of social psychology (4th ed., pp. 210). New York: McGraw-Hill....
