re not to think of this as something that happens every time a smoker lights a cigarette, at least not consciously, however, I contend that this sort of pressure and cognitive dissonance, over time and repetition, affect the smoker in negative ways. In the latter, it is easier to see where the discomfort to the smoker lies, in the constant pressure to quit. Even if the smoker’s associates never mention the fact that the smoker should quit, the pressure remains. It can well be imagined that in today’s society, since the majority of people know about the adverse effects of smoking and are anti smoking if they are a non smoker. I make this contention without the proper statistics to back the claim, however, it would seem reasonable with all of the research on the effects of second hand smoke. I am also certain that by now, the reader is familiar with the new types of cigarette packages out on the market. Currently, only a few of the Canadian brands (duMaurier, Vintage) sport the new warnings, but what does the Canadian government think the outcome of this new legislation be? In studies on the effects of an anti- drinking and driving campaigns comparing high stress and low stress here in Canada and in Britain, there was actually more effect in the lower stress condition. These findings were supported by research on high stress and low stress on dental habits (Janis and Feshbach, 1953). In the case of the high stress group, there was a feeling that the viewer was dissimilar enough from those he or she was observing, that the message was dismissed. It could also be the case that people seeing the terribly graphic nature of the pictures of diseased mouths found it to be too distressing and failed to retain the message. Could it not be a similar situation with the current attempt to cut back n smoking. What other methods has our fair government use to try to persuade us to quit smoking? Several years ago, the first wa...
