earned response and reaction to color. For example, in many Middle Eastern countries, blue is viewed as a very protective color. Front doors are painted blue to ward off evil spirits. Anyone raised with a deeply rooted sense of that hue would feel very safe in a blue environment. It is interesting to note that color can have the same meaning cross-culturally. In some communities of the Southeast, front porch ceilings were painted blue to keep ghosts from entering and haunting the premises, while in the Southwest, many Native Americans paint their doors blue to keep the bad spirits away. Each culture has its own unique heritage of color symbolism and each of us is a product of our early environment.Warm colors are referred to as high arousal hues. Red creates the highest arousal threshold. So, from nighties to sports cars, it is true that red literally can turn you on! Any design done in red takes on a red persona. The person buying the red sports car subliminally believes that he or she will be magically transformed into a sexy, dynamic and daring person. As to red cars getting more speeding tickets - there is no real statistical evidence to support that claim! Colored lighting can also affect behavior. Studies show that people will gamble more and make riskier bets when under a red light as opposed to a blue light. Does pink make strong men weak? Studies conducted several years ago showed that pink had a subduing effect on violent prison inmates. More recent studies show that when men were told they would be weaker in a pink environment, but when women were told they'd be weaker, they actually got stronger! The findings indicate that women resisted stereotyping and men were more swayed by the power of suggestion. Research shows that most colors (with a few exceptions) have far more positive and pleasant associations than negative. Our research also indicates that peach is one of the colors having the most pleasant associations for the ...
