spective customers), and it will have a dramatic effect on physical and mental well-being, morale, sales, improving productivity, and creating the right image for you and your company.A well-known hamburger chain discovered that red and yellow had a major psychological effect on its customers. It found that the correct color combination could attract extra customers, compel them to enter the store, and spend more money and feel better about it.Luxury car companies such as Mercedes and Jaguar advertise their products with a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated, and look for a prestigious vehicle. Volkswagen however primarily uses the colors yellow (happiness), and orange (playfulness). (Matches the type of owners that Volkswagen is trying to attract, dont you think?) Although research has been conducted for a number of years regarding exactly what effects colors have on people, studies still seem to appear inconclusive with no definitive answer as to how color affects peoples lives....
