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evaluations of social desirability

aluate social desirability alone, they were asked to evaluate many other factors as well. The participants were randomly placed in four different groups: younger and attractive, younger and unattractive, older and attractive, and older and unattractive. Within the older and younger judges, ten individuals were placed in each group, with an equal number of males and females. The participants were asked to rate the photos on thirty-eight different traits ranging from one to seven. Of the thirty-eight traits used in the study, twenty-eight were from a study performed by, Dion in 1972. The remaining ten traits were selected from a study performed by in Braithwaite, Gibson, and Holman in 1985-1986. The traits that were selected for evaluation were listed on one side of the questionnaire, and the opposite of that trait was listed on the other side of the scale. Examples of traits evaluated include: boring-interesting, sociable-unsociable, happy-sad, loving-unloving, and humorous-not humorous. Among the list of traits, physical attractiveness was also a question that was placed in the middle of the questionnaire. Based on the responses of the participants rating of traits of the four photographs of study, several conclusions were drawn about the issues of attractiveness, age, and social desirability. The results concluded that younger and older judges all exhibited a bias based on attractiveness in reference to social desirability. In other words, all of the participants rated the photos of the younger and older attractive models as being more socially desirable than the unattractive constructed photos of them. Interestingly, based on the responses of the younger judges, it was found that there was no difference in the ratings of social desirability between the younger and older attractive models. However, among the older male participants it was concluded that the younger and attractive photo was regarded as more socially desirabl...

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