it shows that when a person has to think more and respond to a much deeper question, they are more likely to remember. The shallower the depth at which the information is processed the more likely a person is to forget the information. When information is processed at a deeper level it requires more thought, therefore it is embedded into the memory. Research on the D.O.P. model led to the investigation of the self-referent effect, which focuses on people remembering information when they can relate the information to themselves. It is thought that information that can be encoded in relation to the self is the deepest form of processing. Rodgers, Kuiper, and Kirker (1977) define the self as being a lifetime of experiences and that there are schemas created for all that one has done to help keep information organized. When new information is experienced a person is more likely to remember it if the person has a similar schema already created because they can make associations. There is a problem with self-referent because the are people who have extreme schemas. There are people who will resist information that goes against their self only relating to things that really describes then or really does not. Then there are people out there that have no real opinion about themselves and they are just in the middle. For the most part people are more likely to remember words that relate to them and their schema. Rogers, Kuiper and Kirker (1977) explored the idea of the self-referent effect. The participants were given a series of adjectives and asked questions about the given adjective. There were four different tasks used: structural, phonemic, semantic, and self-referent. The structural, phonemic, and semantic were used by Craik and Tulving (1975), while self-referent test as led "Does the word describe you?" The results of this experiment showed that people were more likely to remember the adjectives that they related to themsel...
