programming deemed violent to carry video and audio warning labels," (S. 943 7) "and require all new television sets sold in the United States to be equipped with a so,called "V-Chip" that would enable viewers to block the display of channels, programs, and time slots containing material previously rated or labeled by the television industry as to violent content."(H.R.2888 3) After decades probing the issue in one congressional committee after another, it is time to acknowledge, emphatically, that the simple choice is between censorship and responsible voluntary conduct. There is, on this topic, no middle ground. While the government can cajole the industry, even talk over the industry directly to the American public, it is ultimately the public that must decide whether to watch, protest against, or turn off particular violent programming. It cannot be legislated on a program, by, program basis. We face a far more diverse information and entertainment marketplace than existed when Senator Pastore squared off with three over the air television networks which then controlled more than 90 percent of prime-time viewing. Policymakers must recognize this reality in their continuing efforts to monitor and influence a program content issue such as television violence. Indeed, with rapidly advancing communications technologies capable of spreading more sources of information and entertainment to a large audience, the role of government in such matters should be diminished, not strengthened. Violence will not and should not disappear from America's television screens. There will always be stories worth telling that contain conflict and violence. Our founding fathers had the wisdom to recognize the importance of freedom of expression to a democratic society. The architects of the Communications Act had the foresight to incorporate that fundamental principle of the 1934 Act when they specifically denied the government the power of censorship over ...