An example of this would be when the media report an event and the public begins to want more. In turn, the media begin to agenda-set according to the publics interest in this issue. To clarify, in Spotsylvania last year, there were three abductions and homicides of teenage girls. The publics local interest in this matter precluded the local news to agenda-set on this hot topic issue. This was clearly a case of the publics agenda influencing the medias. This problem is addressed with the agenda building theory. The agenda building theory is a circular process combining the media, the government, and the public. It defines that there is not only one institution that stimulates public agenda, but that it is a collective effort of all three. Another example of this would be when the NAACP imposed a ban on the tourist industry because of the display of the Confederate Flag over the South Carolina Capitol Building. The NAACP initiated the focus on the Confederate Flag and then the media incorporated this issue in its agenda setting.Agenda setting is evident in a variety of media. But what about the newest media, the Internet? As the Internet becomes an ever-present media, it becomes a new test for the agenda setting theory. The Internet is a vast source of information. It, like any other media, contains both factual and embellished information. It is much more immediate than other medias; however, it is only available to approximately twenty percent of the public within Canada and the United States (Weise 162). The Internet contains information at the drop of a dime. At any particular time, one can attain countless information on practically any issue. However, as with any media, there is a section of false, misleading information. This as can be found with any media, there are valid and misleading sources. The valid sources are easily identifiable, such as sites like USA Today, NBC, and a host of others. This prob...
