ould turn into 30% and then maybe 50% sometime in the future. This is a graet opportunity to team up with one of the top brewing companies in the world. Though this partnership Anhauser-Busch will gain access to the secrets of 700 years of brewing experience. These secrets will give Anhauser-Busch new ways to brew its beers in America. Better brewing in America can lead to better beers and more market share.This investment to Budvar will also put an end to the expensive process of litigating the dispute country by country. This litigation is both expensive and a waste of time. Time wasted litigating can be better spent marketing Budweiser in Europe and turning larger profits. Anhauser-Busch can take its resources and macro-brew experience and expand Budvars brewery. Expansion and better management of this brewery will lead to more production of Budvar. Anhauser-Busch will have the chance to use its marketing expertise and resources to market Budvar across the European market. Budvar will change from a small local brewery into a large brewery capable of competing against the largest beers in Europe. This will be a tremendous boost for Budvar and Anhauser-Busch. Budvar will gain more profits and Anhauser-Busch will share in these same profits. Anhauser-Busch can then market and sell its brands across Europe without the threat of litigation from Budvar. Expansion of the brewing capabilities of Budvar will give Anhauser-Busch a unique opportunity in the American beer market. With excess production of Budvar there will be sufficient Budvar to export Budvar back into the United States. This a tremendous opportunity for Anhauser-Busch to compete in the premium imported beer market. Imports like Amstel and Heineken have recently stolen market share from Anhauser-Busch in the American market. This partnership with Budvar will allow Anhauser-Busch to compete directly with these two imports with its own superior imported beer. The...
