sections: ethos, pathos, logos. Ethos is concerned with establishing the moral character of the rhetor. Pathos appeals to the emotions of the audience and logos is described as logical reasoning meant to engage the audience into the rhetors beliefs. Each of these three elements, though seperate, can be combined to elicit a maximum response from the audience.Aristotle was the first to analyze an argument in a logical, orderly manner. He did this by using enthymemes and syllogisms. He described a syllogism as a "deductive argument consisting of a major premise, a minor premise, and a conclusion" (319). The generic syllogism is as follows: If A belongs to all B, and B belongs to all C, then A belongs to all C. A syllogism, when used in rhetoric context, was called an enthymeme. An enthymeme is "like a syllogism, except that its result is not new knowledge, but action" (Brumbaugh 187). In an enthymeme the rhetor assumes that the audience is an active participant, will "supply the missing part" and be persuaded of the enthymeme's truth by virtue of having participated in making it fully meaningful" (Covino 48). Enthymemes and syllogisms, as you can see are very closely related.Through his many years of studying the elements of rhetoric, Aristotle developed a general definition that is still accepted today. He believed that "[the function of rhetoric] is not to persuade but to see the available means of persuasion in each case" (3). His Rhetoric expressed that rhetoric is a "tool applicable to any subject and from the universality of its basic, organized concepts" (Kennedy 309). It encompasses an extremely large territory and "is the propery of no other discipline . . . It impinges on all areas of human concern" (Winterowd 14). In this sense, he explained that even though all persuasive arguments are classified as rhetoric, each should be dealt with in its own case and individual of all other cases (14). It is Aristotle who first recognized ...
