inational broadcasting company.20 years ago, the CanWest Empire got its start with a small independent television station in Winnipeg. Since then, through the gradual acquisition of conventional television operations in Eastern and Western Canada, the company founder I.H. Asper succeeded in building a cross-country network of stations by July 2000. At the same time this cross-country broadcasting reach was progressing, CanWest was diversifying into other media technologies such as radio, film and television production and distribution, and interactive media. They also expanded beyond the Canadian borders by acquiring interests and/or ownership of television broadcasters in New Zealand, Australia, Northern Ireland and the Republic of Ireland; as well as radio operations in New Zealand (www.canwestglobal.com).Despite this drive to acquire size and international position, CanWest stresses their continued commitment to providing their audiences, readers and advertisers with the best available news, information and entertainment. Whether it is broadcast on radio, television, over the Internet, on movie screens or printed in one of their newspapers, CanWests goal is to produce the highest quality international and domestic programming, with high standards of journalism. They are also eager to provide advertisers access to the widest possible audience (vision). CanWest VisionVisions are rooted in reality but focused on the future (Jick, 75). CanWest has always focused on the future of the market and the companys position within the industry, while remaining realistic in their decision making. CanWest's vision includes a strong corporate development thrust targeting new investments in complementary businesses in the media sector, and looks towards expanding presence in markets around the world and further diversification of its operations.The VisionaryThe companys vision was CEO-Senior team developed ( Jick, 145). The collaborative visi...
