e you never could be one. The Collective Subconscious is hereditary. It sets up the pattern ofone's psyche. A collection of so called primordial images which peopleinherit, also called archetypes are stored here. They are universalinclinations that all people have in common somewhere by means of heredity.The four important archetypes that play very significant roles ineveryone's personality are Persona, Anima(us), Shadow, and the Self. Hereis a brief explan ation of each. Persona - from Latin word meaning "mask." Something actors wore to portraya certain personality. In Jungian psychology, the personaarchetype serves a similar purpose; it enables one to portray acharacter that is not necessarily his own. The persona is themask or facade one exhibits publicly, with the intention ofpresenting a favourable impression so that society will accepthim. This is necessary for survival, for the reason that itenables us to get along with people, even those we diskike, in anamicable manner. Say, you have to get a job, and what is expectedof you is such personal characteristics such as grooming,clothing, and manners, so even if you don't exhibit those athome, you have to demonstrate them at work, in order to get thisjob. A person may also have more than one persona. Anima, Animus - Jung called the persona the "outward face" of the psychebecause it is that face which the world sees. The "inward face"he called the anima in males and the animus in females. The animaarchetype is the female side of the masculine psyche; the animusarchetype is the masculine side of the female psyche. Man hasdeveloped his anima archetype by continous exposure to women overmany generations, and woman has developed her animus arch etypeby her exposure to men. Anima and animus archetype, like that ofthe persona, have strong survival value. If a man exhibits onlymasculine traits, his feminine traits remain unconscious andtherefore these traits remain undevel oped and primitive...
