s on to analyze the PII-450. To deter the attention of the reader from the PII, Spector uses a catchy subtitle "Big Bargain". Using a tantalizing introductory sentence, he focuses the reader's attention on the Celeron: "But maybe you don't need an expensive computer at all. With Intel's new improved Celeron chip" (56). The core of his argument rests in the following paragraphs where he advocates the Celeron. He concludes his article by promoting the best Celeron system deals. Yet, he also shows how the situation would be should the reader chose to buy a PII system. Spector leaves it for the reader to decide which chip he or she should buy. Spector plays the role of an investigative expert. Like a reporter, his tone is informative and mainly neutral. Since he doesn't appeal to the reader's emotions, he doesn't use any pathos to convince them. Without the use of pathos, Spector is able to distance himself from the topic and does a good job maintaining neutrality. He isn't biased against a chip. Though he favors the Celeron chip, based on the factors of price and performance, he is unperturbed by the prospect of his reader buying a PII. He is even courageous to say that, "if you want every bit of performance currently available, a PII-450may be worth the expense" (59). But he reiterates that the "[Celeron] systems strike a smart balance between low price and fast performanceA good PC value is much more satisfying" (59). Spector's neutrality gains him respect from the reader because it allows the reader to contemplate the evidence presented by Spector and come to his or her own conclusions. The language used by Spector in presenting his evidence makes the task of decision-making easier. The language used by the author is relatively simple. There is some computer terminology like "secondary level cache," "bus speed," and "graphics port accelerator" that the reader may not understand (56). Moreover, there are many products like "Micro...
