the Asian one. In my opinion, and as said in the article, segmentation truly results from financial decision, made in order to reach audiences that could generate profit. However, the author writes that media specially targeted for minorities might prevent them from learning or accessing the mainstream culture. It seems to me that people from Latinos minorities, for example, are very attached to their culture and their language and are therefore great consumers of Spanish programs or magazines. Nevertheless, most of them are bilingual and being targeted by specific messages do not necessarily prevent them from understanding or knowing about the mainstream culture....
