the subject that lies at the heart of most cultural implications within South Africa, race. With South Africa being the last country to abolish the integration of government and racism the animosity and distrust still runs rampant. Even in the United States where the archaic system of governmental racism was abolished far before South Africa there lies a multitude of problems in cross-cultural communication. These differences must be taken into account if a person is to be successful managing in South Africa. There are even differences among the whites in South Africa. Partially the whites are made up of British settler descendants and the others are the descendants of the German, French, and Dutch (these are know as the Afrikaners) These two white groups even communicate differently and behave with different temperamentally. The British descendants much like the British at home are reserved and extremely polite, while Afrikaners prefer a more abrupt straight-shooting style and are often more closed off to foreigners and business dealing within South Africa. However you approach business and management in South Africa you must be aware of the vast differences that make up the people and the diversity of this country fraught with difficulties, yet with the possibilities of a limitless future....
