ver the next 2-4 years, it seems more could be done. The bible could be revised to realize engineering synergies between the divisions without degrading the brand recognition of Mercedes-Benz. The result could be a decreased lead time, and higher quality products on the Chrysler side. Some common platforms could be utilized, matching the highest-line Chrysler products with the lowest-line Mercedes-Benz products, thereby decreasing production costs while maintaining quality. Since SUVs represent products produced by both the Chrysler and Mercedes-Benz lines, some common drive trains and assembly plants could be utilized. Further savings could result by combining administrative centers, and closing Chryslers Auburn Hills, MI headquarters. Daimler Chrysler has several advantages from which it could benefit. Modern, up-to-date factories exist in both Europe and North America, unparalleled brand recognition exists with the Mercedes-Benz line, and the corporation has a significant market share in the over-the-road truck market. Strategic purchases in the latter market have further solidified Daimler Chryslers advantages. Daimler Chrysler recently purchased Detroit Diesel, a heavy-duty diesel engine manufacturer, and Western Star, a heavy-duty truck manufacturer, to complement its Freightliner and Sterling brands. To increase its presence in the Asian market, Daimler Chrysler purchased a 34% stake in Mitsubishi Motors Corporation (MMC), and purchased Volvos 3.4% stake of Mitsubishi Heavy Industries. Daimler Chrysler now has the arduous task of properly melding these mergers and acquisitions to realize the potential synergies. The German engineering facilities produce top-notch designs, which can be used throughout the organization. The many modern factories can be quickly modified, via assembly modules, to adapt to changes in manufacturing designs, while the older plants can be closed to reduce overcapacity and cut produc...
