Sell in Western MarketCommon conditions for success are like a set of rules. The first rule states: it is comparatively easy to produce something, but selling it is a challenging task. The main principle of survival for manufacturer is to produce goods that can be sold, not to sell what the company produces.The common conditions for survival on the market include high quality of the product, fast and cheap support, satisfactory warranty period, and good marketing. Here the cultural differences must be considered, together with the information about prior experience is selling the particular product inside and outside of the home country, mentality differences, pace of progress, culture values, religion. Though in many particular cases there are much more facts to consider.A successive marketing is essential. This includes: marketing research, flow of marketing process within the company, selling and delivery, controlling paying capacity of buyer, controlling the proper delivery, and maintenance.Each product, though, requires specific approach: for food its essential to supply and sell on time, for computers – to provide good maintenance, for cars – to provide comfort and safety, and so on.The key to successful selling in foreign countries lies in understanding the cultural differences and changing the product or the marketing to suit the foreign environment. Just like in biology, in international business flexibility in the main characteristic of those fittest who survive...
