lower cost.6) What should Leif Johansson do now?Leif Johansson has to continue monitoring the process of acquisition with Zanussi. Although a lot of time may have passed and everything seems to run smoothly, there is always the problem that integration takes more time than expected and especially when dealing with different cultures. He also has to put a lot of emphasis on the research and envelopment of new and better products. Understand that in today's market the consumer pretends the best for less. Innovation has always been a key element and in fact it has shown when Zanussi introduced the Jet System and boosted Electrolux's overall value.Also, in this industry, the company has to show to the public their continuous support for environmental friendly products and promotions. Mr. Johansson has also to cut down costs in order to stay competitive. As far as expansion, Mr. Johansson should not stop looking for new possibilities, especially in Asia and Latin America, and when the time is right move forward for companies that like Zanussi constitute a great match for Electrolux.7) What is the current corporate strategy of Electrolux? Has Electrolux made any additional acquisitions? If so, in what countries? What industries? How has the firm's financial performance been influenced by this strategy?Visiting the World Wide Web I came across Electrolux page and I found additional information about the company and its products. The web page was very clear and user friendly and it shows that this company means serious business. In fact, Electrolux is the world's largest producer of powered appliances. They sell more than 55 million products, ranging from refrigerators to vacuum cleaners to chain saws, in more than 150 countries.After 1988, Electrolux acquired more companies, not only for product expansion but also for expansion in emerging markets. Electrolux grew steadily and its sales amount to SEK117 billion in 1999 comparing to 67 billion...
