isfied, one seeks for recognition so as to satisfy his ego needs. Self-actualization needs are at the highest level of the hierarchy, the hardest to reach, and never completely achieved (Schoell, et al 293-4).Herzberg's two-factor theory is a further step of Maslow's theory. Fredrick Herzberg, who is also a psychologist, divided Maslow's hierarchy of needs into two sets of needs, a higher-level set of needs and a lower-level set of needs. He named the hygienes to be the incentive factors that would satisfy the lower set of needs (Schoell, et al 294). They are factors in the working environment itself, such as the working conditions, regulations, interpersonal relations, pay, and supervision. For example, (Bovee, et al 443). However, the incentives that would fulfill the higher-level of needs are called the motivators (Schoell, et al 294). ...
