ate. As if these problems were not enough, Time Warner then acquired Turner Broadcasting Services to add to the chaos. This history of problematic mergers may prove detrimental to the success of AOL Time Warner. If Time Warner did not learn anything from its past mergers, history might repeat itself. It is important that the new company recognizes these challenges and avoids a situation where there are too many divisions under relaxed leadership.One more drawback that needs to be mentioned is the disadvantages that could be created for the users of the Internet. With the vast influence that AOL Time Warner has in controlling the future of Internet content, some have expressed worry that the control of content may go against the very core idea of the Internet. The freedom that users have to explore the vast assortment of ideas and beliefs presented on the Internet, might be hindered by the seemingly "corporatization" of the Internet. To counter these claims, however, is to understand that by moving to offer specific content, users of the Internet will be able to access a more customized and more efficient web process that in turn will move to mainstream web activity. (Holstein, 36) Genral Conclusions and PredictionsThis union came about through a desire on AOLs side to build their assets and content, and from Time Warner recognizing the need for an established "new economy" component. The key to the success of this merger lies in the hands of management from both ends. AOL has always been considered aggressively managed, while Time Warner is much more passive at the upper levels of management. This relationship works well because AOL is the marketing and coordinating organization while Time Warner is a successful holding company with varied businesses.As stated earlier, Time Warner has acquired companies at too rapid of a pace and in some cases, at the expense of the organizations effectiveness. AOL on the other hand has succes...
