include those that sell "rip-offs" of our product but the quality of such products will not compare to the quality and craftsmanship of our products.3.2.10Risk ConsiderationsThe major risks involved in importing Indian textiles are the costs involved. In order to sell textiles profitably, we are convinced that shops and boutiques should be opened in downtown Toronto, Vancouver and Montreal. Rent in these types of areas can get costly. Distribution costs should also be considered. Another risk to consider is the consumer's impression or receptiveness to the product. We are depending not only on Indian Canadians to purchase the product but also Canadians in general. 4.1Market/Customer Characteristics4.1.1GeneralCanada has a population of approximately 31 280 000 people. Immigrants now living in Canada represent 1/6 of the Canadian population. Indians represent a sizable amount of the immigrant population. These Indian immigrants as well as anyone interested in authentic Indian textiles will be our target market. Tourists and Americans (Seattle for instance is near Vancouver) we hope will also take an interest in our store. This of course is dependent on location. Our shops will ideally be located downtown Toronto, Montreal and Vancouver where quality and uniqueness will be emphasized. 4.1.2Domestic Mass MarketCanada's GDP per capita is approximately $23 300. The unemployment is below 7.6%, which is low and the labour force comprises 16 million people. 75% of the labour force works in services, 16% in manufacturing, construction 5%, agriculture 3% and other 1%. 4.1.3 Cultural CharacteristicsMulticulturalism is a fundamental characteristic of Canadian society. Our society has always been pluralist and diverse and is bound to become even more so. Already approximately two-fifths of the Canadian population has one origin other than British, French or Aboriginal. In 1971, Canada became the first country in the world to adopt a multicultu...
