ian companies already recognize the benefits and are drawing on the cultural diversity of our work force to obtain the language and cultural skills needed to compete successfully in international markets. 5.1DistributionWe would like to be working with a manufacturer that prefers a Selective Distribution concept. We do not want the same products as everyone else; we would like to offer a new selection and changing selection exclusive to our store. We would like to fly into Vancouver and distribute from our Vancouver store to our Toronto and Montreal Stores. We will fly our merchandise in direct to Vancouver from the Manufacturer. From there, it will be shipped via a secondary company such as UPS or FedEx to our Toronto and Montreal stores. Therefore, we plan to have a bit bigger of a store in Vancouver to handle shipping and receiving. 6.1Implementation PlanWe would like to Implement this as soon as feasibly possible, it will take time to gather all the loose ends meeting with manufacturers, distributors and possible store owners but its well worth the work6.2Product/Price StrategyWe will be carrying a small line to begin with, the initial lines will include; garments, haberdasheries, raw textiles, dyes and home items (i.e. rugs). We would like to eventually expand our lines to include native art, local cleansing products and continuing accessories. We have not set any rock solid prices, because we are receiving directly from the manufacturer we are going to cut out some wholesaler and dealer markups. Also buy using an establish delivery service such as FedEx we are going to save because they are reasonably priced. We will be covering any overhead and adding a 15%-20% mark up.6.3Advertising/Promotion StrategyOur basic plan for advertising is to take a very informative approach because of our new idea; we want to raise awareness in the community and surrounding communities. To do this will advertise in local papers, daily and s...
