ast. The Amish likemany Gemeinschaft communities feel that “social change” is evidentbut only if carefully controlled and monitored. “They work to preservetraditions of the past, emphasize the importance of humility and divineguidance in controlling their own destiny, and maintain a strongposture of serving God rather than the interests of humanity.” Eventhough the Amish live in a offset community different than the rest ofthe world they do not live in a social “vacuum.” They are constantlyaround a modernized world so they are constantly reminded andpressured to move toward modernization. Whether it is through plantershaving to borrow money for spring planting or married men having towork outside of the community to accommodate to the wishes of anon-Amish boss there are always under the pressure. McDonaldization is a prime example of a Gesellschaft societybecause through rationalization you achieve McDonaldization. Rationalization is choosing the most efficient means to accomplishtasks. “The traditional ways of doing things-which may be inefficientbut which are also the source of huge satisfactions-are passing. Rationalizations threatens to engulf all of society, locking us all in whatWeber called an iron cage of rationality.” Through rationalization welive in a highly efficient world that goes to extreme limits to accomplisheveryday tasks as quickly as possible. “McDonaldization implies thesearch for maximum efficiency in increasingly numerous and diversesocial setting.” McDonalds is the best at rationalizing everyday tasks toconform to our fast-paced lives. Through McDonalds the everyday taskof fast-food restaurants of driving to the restaurant, standing in line,ordering your food, picking the condiments that you want with yourmeal, eating in the uncomfortable tables and chairs, having to deal withannoying other people, and then driving back to your house. As you ...
