decision making process. Many businesses that uphold a strong authority over their employees will have an especially hard time retaining workers. These workers are going to have to feel like their position is meaningful and valued. It is estimated that many Generation Y workers will switch careers as many as eight times throughout their lifetime (Alch 3). Generation Y is definitely concerned with various issues. One issue that Generation Y cares strongly about is the environment. As a whole, clothes made with natural dyes and shampoos and cleansers made with herbs and plant extracts are likely to be better sellers than products traditionally found on the shelves of the supermarket (Article 15 1). The top five issues that concerned Generation Y when choosing a president this year are education, jobs and the economy, crime and violence, health care, and civil rights. Princeton Research Survey Associates, along with the Henry J. Kaiser Family Foundation and MTV: Music Television noticed Generation Y’s interest in civil rights, and in a recent survey conducted by PRSA, seventy three percent of the eight hundred and thirteen eighteen to twenty four-year-olds supported school vouchers. An overwhelming seventy seven percent favor expanding protection for gays against hate crimes (New Survey 2). Yet, Generation Y is not likely to be found at the polls. Only half of the people surveyed in the PRSA were registered to vote. Many voters in the Generation Y demographic don’t fall completely into the Republican or Democratic categories. Though they care about the issues, they cited three main reasons for not voting; not knowing enough about the candidates, not liking the concept of politics, and not believing that they can change things at a national level (New Survey 1). Soon, politicians will begin to direct their platform more toward this enormous demographic.With so many achievements under its belt already, Generation Y i...
