implistic. Yet, astonishing results have come from simply believing that every product can be of the highest quality, that every customer can get exceptional service, or that a worker can contribute a new idea regularly.This book is meticulously researched on the subjects of what motivates people and what makes organizations work. I agree that our work is more fulfilling if we are excited and committed to what we are doing. Hindsight tells us the eight attributes were simply things those companies did well at the time, but were they the answer to longevity? Apparently not, as a number of the excellent companies have not maintained their level of success. It would be interesting to research why some of these formerly successful companies are not still as successful. I believe that a lot would have to do with the ability of companies to adapt to a more rapidly changing world. Past insights are a necessity because they teach us something about how to create a more successful future. However, hindsight also shows us that the information technology revolution was dramatically underestimated at the time this book was written. In addition, the Internet likely had a significant impact on the potential of a global market for companies. It would be quite interesting to read a sequel to this book. What happened to impact the fortunes and futures of the companies discussed? Did the philosophies that made them successful change with new management? Were any companies successful in implementing the practices described? This book discusses many valid points, and a follow-up book would also be exceptionally interesting. ...
